Foodna United Co. | Branding

BrandingCalligraphyGraphic Design
2014

Foodna United Co. is a mother company for chains of restaurants and central kitchen certified by ISO 22000 based in Kuwait. They asked us to rebrand their identity to fit the market. We create a new logo, a corporate design, a guidance system for the logo usage and various of print media. The brief was to design a logo and brand to reflect the Kuwaiti traditional culture and modern life at the same time also to be presentable to a big mother company in the Kuwaiti market. We choose to design the logo in Square Modern Kufi style (Arabic Calligraphy) with black as based color represent the black tent wich is the master tent in the Kuwait past tradition and brown sand color wich represent the Kuwait desert.

THANK YOU FOR YOUR APPRECIATION

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